Archive for November 2010


Happy Roasting!

November 24th, 2010 — 12:04pm

I just finished creating this project for Cafe Rouge Meat Market (and Restaurant). It couldn’t have been a more perfect project for this time of year… a Meat Roast-Timer! Marsha McBride the chef/owner of Cafe Rouge had found an old promotional piece (circa 1950′s) from Little City Meats, a traditional butcher shop in San Francisco, and wanted me to create something similar. I had so much fun creating the vintage inspired illustrations, lettering, and color palette… and the shocking/hilarious quote at the bottom of the Roast-Timer “Two Pounds of Meat a Day Will Help Prevent Disease and Insure Perfect Health from Infancy to Old Age” was truly printed on the Little City Meats promotional piece! So unbelievable that we had to include it, just for fun! Below is the front side of the Roast-Timer. It’s a great size to hang on your kitchen wall… hence the butcher twine. I learned a lot about eyelets and applying just enough pressure when setting them so that the wheel can still turn freely. Having all of the information line up correctly was a challenge as well, but so rewarding to have it all work out in the end.


And here is the backside… I loved creating the juggling cow, various meat cuts, and a fun 50′s style logo for myself… so playful.

These little babies just hit the shelves at Cafe Rouge Meat Market and are being sold, along with a meat thermometer if desired. Truly the perfect little gift for yourself, your kitchen, or a creative stocking stuffer for all the Meat Lovers in your life! :-)

Okay, please forgive my enthusiastic sales pitch!
Wishing you a delicious and joyful Thanksgiving holiday! Happy Roasting!

1 comment » | Hand-lettering & Typography, Identity & Packaging, Illustration, Process, Uncategorized

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