I had the wonderful opportunity to work with Russell Moore & Allison Hopelain, of Camino Restaurant, on creating their identity along with all their printed collateral (business card, menu, letterhead, etc.). The above image is the front of their business card. “Camino” translates to “fireplace” in Italian which is the perfect word to describe this restaurant which centers around it’s magnificent wood-burning fireplace in which many delicious, rustic dishes are cooked. My inspiration for this logo came from the lettering on an old Michelin Poster, the “A” in particular was unusual and reminded me of a fire/flame. The warm yellow outline has such a pleasing and luminous feel.
… and here is the back. I created a general purpose business card as well as personalized ones. I hand-lettered all the information for the business card, letterhead, etc. I looked to my incredible European Deco books for inspiration. The lettering of that era was amazing… the posters, the packaging, the advertising, everything.
Here is the logo painted on the beautiful brick building that is home to Camino Restaurant (photograph by Aya Brackett). I cannot explain how exciting it is to see my design painted on the front of a gorgeous old building! And while I’m on the subject, I must mention my heroes at New Bohemia Signs in San Francisco. They hand-painted the logo and did an amazing job. They are true artists and typographers and I’m so thankful they exist.
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